Outdoor Industry Association
10th July 2010
Outdoors For All
Quick — which group of people spends more than most outdoor shoppers on gear?
Nope, it’s not the Anker family or the Mancusos or the Reese-Hamiltons. It’s Latinos. They dish out $592 per person, per year on outdoor apparel, footwear, electronics and gear, such as parkas, boots, backpacks and GPS devices, compared with the $465 the average outdoor consumer spends, according to OIA ConsumerVue research.